Search by tag: move-over-darling

Summer is officially over and it’s time to get those layers back on. I’m sure you’ve already put the sandals and sliders away and started wearing socks again!

I love the summer and miss it already. It went by in a flash this year after a busy few months at The Blewcoat. The season kicked off in early June with the industry launch of my 2018 Occasion Wear collection.

Move Over Darling

‘Move over Darling’ was revealed to fashion buyers in a series of catwalk shows at my flagship London store. This is the culmination of over a year’s worth of work, stretching back to when I first started sketching out design ideas. You won’t see it in the shops until October, so more about that next time.

People find it hard to believe that, even after all these years, I still get nervous about how a new collection will be received. I suppose it’s a good thing; if I were to get complacent it would mean I was playing it too safe. Sticking to a formula is not what excites me – I have to keep pushing those boundaries and trying new things.

Many of the buyers are like old friends as they’ve been supporting me for years and come to all the shows. One of them likes to remind me that she came to my first ever show and when we were introduced, I was shaking like a leaf!

Fashion buyers know the business inside out and are completely tuned in to current trends. Their innate understanding of what women are looking for means they can tell instantly if something will sell. Their reaction to a new collection is crucial. There seems less demand for jackets in the Occasion Wear market at the moment so it went down very well that ‘Move over Darling’ includes a lot of sleeved designs.

There were lots of frank conversations about how the dresses accentuate/cover/hold in/lift in all the right places. We all know that underwear is crucial to make or break a dress (thankfully, us men don’t have to worry about that) and my trademark is to have the bra built in to ensure a perfect fit with maximum support. A lot of work goes into the construction of the dresses. The exterior fabric needs to be fluid enough to move with the body, but the interior structure has to be more rigid to hold the curves and to create a beautiful profile. One buyer likened it to creating suits of armour that women feel invincible in!

These industry types are very straight talking and say exactly what they think which makes them great company. They come to London for my shows from all over the country. If there’s time I’ll take some of them to lunch or for a cheeky cocktail so we can catch up on all the industry gossip. One of them was telling me how she had dressed women for the Trump inauguration which was fascinating for me as I’ve been loving some of Melania’s outfits. I was also most interested to hear that a certain competitor has been slipping on quality control resulting in a lot of his designs getting returned as faulty. That would never happen on my watch – ha ha!

Bye for now,

Ian x