Bringing out a new collection is such a lengthy process that it seems like an age since I actually designed this season’s bridalwear. It’s wonderful to see Folie Frocks finally available at Ian Stuart stockists nationwide – and of course at our very own Blewcoat store.
There is no theme as such. We just made a conscious decision that this collection would only include pieces that carry my signature styling and scream Ian Stuart loud and clear!
They are structured, high fashion gowns that create a dramatic silhouette – a strong contrast to my last bridal collection, Le Jardin, which is more dreamy and romantic.
I’m always asked what the inspiration was for any given collection and on this occasion I can honestly say it was the real brides that I meet at The Blewcoat. I love chatting to them face-to-face to understand what they dream of for their big day and it was such an honour to be recognised for Best In-Store Design at this year’s bridal Bridal Buyer Awards.
The current trend is for ethereal, boho-style wedding dresses so I like the idea that Folie Frocks is a sassier, more glamourous option for brides who want an alternative to the vintage look. This new collection offers a wonderful palate of colour options, luxurious fabrics and as always, the potential for each gown to be customised to the individual.
Folie Frocks has options for brides that are marrying in a cathedral, on a beach, in a town hall or at a woodland festival. I have to bear in mind that we have brides who are in the 60s getting married for the first time. Not everyone wants a Cinderella ball gown which is why diversity is so crucial.
When we first released images from the Folie Frocks photoshoot, the reaction was amazing (particularly to the more dramatic dresses like Flamingo Flair, which is the one that looks like it’s covered in feathers!) It means we can all breathe a sigh of relief after months of hard graft. I sincerely hope that the reaction to Licence to Frill, my lastest Occasion Wear collection, is just as encouraging.
I hope you enjoy the Folie Frocks gowns, whether or not you are getting married!