I always take a risk with my fashion shows and designs, I did too many ‘traditionally romantic’ shows and collections when I worked in NYC for a big mainstream bridal label. After 10 years, it got rather boring. There are only so many times you can use ‘I Wanna Be Loved By You, by Marilyn Monroe’ before it becomes a tired cliche, and only so many commercial looking gowns a designer has inside of them before it drains the life out of you.
When I started my own label, I vowed I would never present a cliched bridal show or collection again. Since then, I have pushed boundaries with my collections, and created exciting, unexpected shows. You could say I’m a bit of a ‘Runway Rebel’.
The risks haven’t always worked, sometimes people don’t get my music choices, personally, I think Dolly Parton is fabulous fashion show music! And I look back at some dresses and say ‘what was I thinking?’ but that’s part of the fun isn’t it!
My approach to bridal wear is quite rebellious in itself, I experiment with unusual fabrics and colours, I exaggerate silhouettes, I like messy, untamed textures as well as retaining that essence of 50’s Hollywood glamour.
I take risks so brides can take them. I’m unconventional so brides can be unconventional, and I’m a rebel so brides can be one.
RUNWAY REBEL is an embodiment of this tenacious attitude.
I can’t wait to hear what you think of it!
Runway Rebel 2016 Fashion Show
Adversary to ‘plain and commercial’, Ian is as rebellious in his own nature as he is in his approach to designing bridal wear. He dares to break rules and take risks while keeping the traditional essential beauty of a wedding gown.
Runway Rebel pays homage to Ian’s intrinsic values of design, as well as the attitude of the daring modern bride who chooses to wear his creations.
The fashion show is a deep and personal reflection of Ian’s imagination. Every collection and every show tells an emotive story, which begins before Ian has even put his pencil to paper. Beginning with a concept that encompasses his feelings on life at that moment and his sources of inspiration, the designs grow from this inner world, and the show is passionately orchestrated to convey this to you.
Runway Rebel is an uplifting celebration, an ode to life and the freedom to be expressive, creative and rebellious in it. Sensuality, passion and joy is the overriding message of the Runway Rebel 2016 Fashion Show and Collection.