By on May 8, 2019 in Ian's World

On my rare days off, I love to unwind by watching classic films and musicals. In the 1961 movie version of West Side Story, the character Maria sings ‘I Feel Pretty!’ while prancing about with pastel coloured tulle. I saw this and knew instantly that it would be the name of my next bridalwear collection.

The bridal market has grown hugely since I started out. There are almost too many labels for brides to choose from, particularly now that the High Street has entered the market. Some bridalwear collections include a vast array of dresses – often variations on a similar theme – so I made a conscious effort to counter this trend with ‘I Feel Pretty!’

Taking Broadway musicals as my inspiration, this 2020 collection is a showstopper that really captures the essence and theatre of my signature styling. Expect luxurious fabrics, an array of pretty colours and exquisite detailing crafted from caviar pearl beading, deco inspired sequins, shredded tulle textures and sea shells embroidery.

I originally sketched up at least 45 designs, but these have been edited down to just 24 pieces. Each dress is completely unique and has its own reason for being included. There’s a marked contrast between the daringly dark mauve gown, the pale grey, strapless dress embellished with oversized roses and the slinky, beaded number that has a 1920s Flapper vibe. All so different and memorable in their own way.

Fabrics such as silk taffeta, chiffon, metallic laces and tulle have been hand draped and moulded to create each design. Colours include, oyster, sand, powder blue, blush pink and black velvet. 

As always, I’ve tried to cover all bases with a design for every possible wedding scenario, whether it’s a beach, registry office, cathedral or country castle. There are romantic ball gowns with a twist, cute tea length dresses, SJP-inspired frills and more understated, slim-fitting gowns. Traditional this is not!

The collection was unveiled for the first time at London Bridal Fashion Week which gave me a good feel for how it is going to be received. It’s reassuring when buyers tell me that the designs stand apart but are so obviously identifiable as mine. The response was brilliant and Ian Stuart stockists have already placed their orders ready for next year’s brides.

Many of the ‘I Feel Pretty!’ gowns have detachable elements such as sleeves, jackets and trains, creating two looks from day into evening. Matching veils have also been specifically designed to complete the perfect look. Custom changes are available, as well as plus sizes and made-to-measure.

This collection will hit the stores from October and I can’t wait to hear what you think. 2020 brides are going to be spoilt for choice!

With love,

Ian x

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