ALL ABOUT THE DETAIL

By on February 17, 2017 in Ian's World

Ian Stuart bridal dresssI may be stating the obvious here, but I love a bit of drama and am known for creating showstoppers for women confident in their style.

For me, it’s all about dramatic shapes and impact, although I spend a lot of time thinking about the finer detail too.

I’m finding more and more that women want me to design the whole outfit. It’s not just about the dress; they want the jacket/hat/hair piece/shoes to all tie in together to create the Ian Stuart signature look.

Some women want simple and elegant, whereas others want the ultra-feminine touches, particularly for their wedding day. I’m talking beautifully intricate, beaded belts, delicately embroidered flowers, a lace trim on a veil, sparkly jewels on a hair piece……you get the idea.

Ian Stuart designs

These subtle enhancements reflect the individual’s personality and make the dress completely unique to them.

We are also increasingly being asked to customise accessories such as fascinators and stoles with elements from the dress as this gives the outfit a more exclusive, ‘special occasion’ feel. Veils in particular are very much a thing at the moment. They are such delicate, feminine pieces that detailing is key.

I’m asked all the time about the best length for a veil and I think it’s a personal choice, dependent on the style of wedding. I recommend a shorter veil for an informal wedding and something bolder if the setting is more dramatic, for example a big church with a longer aisle.

And let’s not forget about the men. If the big occasion is a wedding, we often get asked to create accessories for the men too – for example a necktie or handkerchief, to (literally) tie them in with the theme.

For women who shop at The Blewcoat – my flagship London store – customisation is all part of the service. We have exceptionally talented seamstresses in-house and they can turn their hand to anything.

Once the client has chosen their dream dress (or dresses!), we experiment with different accessories and send them away with a swatch of material so they can co-ordinate the colour with whatever they need to – whether it’s the flowers, bridesmaids’ dresses or their partner’s outfit. It’s the little things that count, as they say.

Back to the detailing,

Ian x


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