The Real Housewives of Cheshire

By on November 13, 2015 in Ian's World

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Being a well-known designer within the wedding world, (not quite a household name yet like those designers at Debenhams), I’ve been regularly approached to make an array of TV appearances.

Most are ridiculous and I turn them down straight away. As much as I fancy myself as the Gok Wan of bridal, I’m not prepared to commit career suicide for my 15 minutes of fame.

OH NO… MY DRESS IS ON MY BIG FAT GYPSY WEDDING!!!

I learned the negative impact of TV when on of my dresses appeared on My Big Fat Gypsy Weddings. Imagine my horror when I was indulging in every wedding dress designer’s guilty pleasure, secretly watching Britain’s latest reality TV craze, bitchily critiquing each gown as if I were a judge on ‘Project Runway Bridal Special’, only to be faced with my beloved Dauphine ready for roasting.

And whilst she was probably one of the most reserved brides on the show (ever!), due to the stigma of the show, we had brides calling our stockists the next day cancelling their beautiful dresses!

OMG…MY DRESS IS ON THE REAL HOUSEWIVES OF BEVERLY HILLS!!!

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Across the pond was a different story. I received a call from our American office to tell me that Pandora, daughter of ‘Beverly Hills Housewife’ Lisa Vanderpump, was getting married in one of my dresses, it would be broadcast on American TV, and that it was Dauphine, yes, the very same dress! She looked jaw droppingly sensational, and thanks to several mentions of my name, brides went mad for that gown, and it became our US best seller and also ended up being very popular in the UK!

These parallel instances taught me the ‘make or break’ power of TV. Understandingly, I’ve been very wary ever since.

‘IAN STUART…WOULD YOU LIKE TO APPEAR ON THE REAL HOUSEWIVES OF…’

The Vanderpump wedding spawned my obsession with the whole ‘Housewives’ franchise. So when I was asked by the TV company making the UK version of The Real Housewives of Cheshire, if they could bring Magali in to my shop to look for a wedding dress, I almost burst.
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I know Cheshire isn’t exactly the UK’s answer to Beverly Hills. McArthur Glen Cheshire Oaks is hardly Rodeo Drive┬ábut I do love a glamorous, sassy, diva no matter where she resides! I think you can tell that I don’t get inspired by the latest boho barefoot folk singer…NO! I’m Dolly Parton, Sophia Loren, Elizabeth Taylor, Beyonce… MEGA DIVA GLAM all the way!

I didn’t hesitate to say yes! I couldn’t wait to welcome some housewives into my shop.
JS74769401DIVA TANTRUMS?

But I must say, I was surprised (and slightly disappointed) at the lace of Diva Tantrums. I was quite looking forward to witnessing some behind the scenes  dramas, and having something to gossip about. I was quite hopeful at first as walking in they all looked like super sex Glamazons who could go all Naomi in a flash!
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INSECURITIES… LOOKING LIKE THAT… SERIOUSLY??

Magali was wonderfully down to earth, we hit it off straight away. Sharing Dutch heritage, we bonded over a love of the salty liquorice from our homeland! And, despite her gorgeous body, face, nails, skin, hair, boobs, once in the changing room, like any other bride, she had her own insecurities that she wanted to hide on her wedding day.

I couldn’t get over how someone so fabulously diva glam could be insecure about anything. I learned that no matter who the bride is, or what she looks like, the story is always the same.
Magali
DON’T WORRY, A WEDDING DRESS WILL FIX THAT!

And so… the beauty of the wedding dress… it is designed to remove those insecurities for one day and make you feel as beautiful on the inside as you look through the eyes of others.

I think Magali looked so incredibly beautiful when she renewed her vows, and I’m guessing by the look on her face she felt it too.
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About Author

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Ian's dresses are about personality. They convey his own flamboyantly elegant nature, individuality and creativity, he is an advocate for brides expressing their own wonderful uniqueness on their wedding day.

Official blog for the UK's most creative and original bridal wear designer.

Ian is devoted to creating gowns that are quite simply works of wearable art.